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Redirect after logging in based on the user role

Not every user should be able to log in to the Dashboard, and WooCommerce already prevents this. But you may want to change it for somebody or just use a different page.

By default WooCommerce redirects the user to the My Account page after a successful login.

You can redirect after logging in and use a custom URL based on the user role, like the Dashboard for admins and My Account page for customers.

Add this code at the end of the file functions.php in wp-content/themes/your-child-theme-name/:

 * Redirect users to custom URL based on their role after login
 * @param string $redirect
 * @param object $user
 * @return string
function wc_custom_user_redirect( $redirect, $user ) {
	// Get the first of all the roles assigned to the user
	$role = $user->roles[0];
	$dashboard = admin_url();
	$myaccount = get_permalink( wc_get_page_id( 'myaccount' ) );
	if( $role == 'administrator' ) {
		//Redirect administrators to the dashboard
		$redirect = $dashboard;
	} elseif ( $role == 'shop-manager' ) {
		//Redirect shop managers to the dashboard
		$redirect = $dashboard;
	} elseif ( $role == 'editor' ) {
		//Redirect editors to the dashboard
		$redirect = $dashboard;
	} elseif ( $role == 'author' ) {
		//Redirect authors to the dashboard
		$redirect = $dashboard;
	} elseif ( $role == 'customer' || $role == 'subscriber' ) {
		//Redirect customers and subscribers to the "My Account" page
		$redirect = $myaccount;
	} else {
		//Redirect any other role to the previous visited page or, if not available, to the home
		$redirect = wp_get_referer() ? wp_get_referer() : home_url();
	return $redirect;
add_filter( 'woocommerce_login_redirect', 'wc_custom_user_redirect', 10, 2 );

Delete the sign <?php on first line if you are having errors come up after saving the file.

If you need to change the URL for a specific role you can use the function get_permalink() passing the page ID to return its URL:

get_permalink( 150 );

This code will return the URL to the page with ID 150.

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